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Almost any ad promoting "free" stuff is compelling, even for a free Website. So you get excited, sign up, and then the wheels quickly come off - you realize too late, it wasn't free. That 'tiny print' is basically the same everywhere, it's just cleverly tucked away on another page...
"First month is free, thereafter ongoing website maintenance, hosting, advertising and other service fees shall apply."
Companies that compete online don't use a 'free' Website builder. They work with an experienced Website Developer & Graphic Artist who can provide creative copywriting, graphic design, marketing & search engine optimization. Basically all the stuff no "build it for free" ad can ever deliver.