Meet your new Sales Team
Sales collateral is business cards, brochures, flyers, even T-shirts that act as your sales team - you distribute them to remind potential customers that you have solutions to their everyday problems.
Your sales collateral is similar to Human counterparts in that it can't be sloppy or take too long to attract attention, otherwise it fails at its primary job of generating sales leads.
My copywriting, graphic design and page layout experience ensures your sales collateral has the creative spark to get everyone excited about finding your Website, physical store or event.
Sales collateral is all that printed stuff you pass out to potential customers. Basically anything with your logo on it. Even in a digital communication age there's no substitute for the tactile feel of business cards and brochures, which deliver your message without pop-ups or animations.
Your message has challenges to overcome, like the every day obligations in a reader's life - if you deliver something overwhelming or confusing, they'll throw it away. To increase your collateral potential, I design attention-grabbing and readable advertising that has a greater chance of surviving the trash can.
Whether it's graphic design, Web design or copywriting, I subscribe to a proven marketing philosophy; less equals more - helping you deliver a compelling message without cramming thousands of words between tiny margins.