Logo Design & Branding
Working with you from Start to Finish
Logotypes have been used to mark documents since 2300 BC!
Source: Wikipedia Graphic Mark or Emblem
Some Most Valuable Clients
Logo Design.
There's more to it than design
Logo Design is the first step in any business-building strategy because it forms the foundation for marketing every product and service.
A real custom logo design drawn using a Wacom tablet
Imagine giving your business card or brochure to a potential customer. Imagine the logo design on that sales collateral is generic clip-art. Now imagine the thoughts that potential customer might have after you're gone, specifically about how legitimate and trustworthy your company is.
The foundation of your brand is your logo. Your Website, packaging and sales collateral - all of which should integrate your logo - should communicate your brand. - Entrepreneur
Everything that represents your company, from sales collateral to a Website, will be branded with your logo design. My challenge as a graphic artist is to ensure my artwork not only embodies your company values, but is based on proven marketing principles.
- Memorable - unique enough to be easily recognized in an ocean of competition.
- Meaningful - improves the company's legitimacy by representing its values.
- Protectable - trademark and/or service mark ready.
- Adaptable - useful across all product/service categories.
While no one should expect you to write a big corporation check for Logo Design right out the gate, going cheap will surely give potential customers the impression you didn't put much effort into any other part of your business.
Custom branding on women's apparel
Logo Design price
How much will this cost me?
A non-tanbigle service like graphic design is difficult for me to quote without specifics - guessing/forecasting the scope of work for this type of project can turn out really bad for both sides. A client on the other hand, may have difficulty bridging the gap between how much they want to spend and how much they should spend on logo design.
Realizing people still want to know something, I listed three distint client types below, and the fees they typically pay based on who they hire.
Ready to find out how much your logo design project will cost? Just ask - I'll send you a link to my logo design questionnaire, which will help both of us understand the scope of what you need.
Low budget, hobby business
Small business
Corporate, Fortune 500
Cost of doing business...
- Logo making software: $10 - $75
- Logo template: $15 - $150
- Logo design contest: $25 - $200
Going this route is risky - there is no research or marketing, the key elements that ensure a design can compete in a saturated market. The 'designer' loves it, but it likely won't resonate with a target audience.
This pizza design is from a random logo contest portfolio, where the client pays $35, the contest Website gets $7, PayPal gets $1.32, $2.54 goes to taxes and the artist gets $24.15.
The cost of doing business...
- Offshore graphic artist: $50 - $200
- Beginner graphic artist: $100 - $400
- Experienced graphic artist: $300 - $3,000
Collaborating with someone out of country is risky - no recourse if they disappear, no phone conversations, no research. An experienced graphic artist utilizes a questionnaire, does industry research, provides concepts and marketing advice.
This design is from a client project. I took the time to ensure it is easily recognizable even when modified while still representing the business as reputable, clean and trustworthy.
The cost of doing business...
- Branding agency: $50,000 – $100,000
- Advertising agency: $100,000 - 1,000,000
Businesses in this range realize their logo has achieved brand recognition status. People trust it so much, it sells everything.
Because their brand is so prominent, an entire team of graphic artist and marketing experts are assigned to every project.
Harely Davidson, HBO, Heineken and BET are registered logos of their respective companies.
Logotype
$150
Deliverables
- Concept x 2
- First concept - 3 business days (2)
- Sales Collateral design + $195
- Think Pepsi or Microsoft. The creativity for this logo design style is focused on the font. Brand recognition improves if associated with a catchy business name.
Emblem
$300
Deliverables
- Concept x 2
- First concept - 2 business day (2)
- Sales Collateral design + $195
- Also referred to as a seal or crest, this logo design style is probably the oldest. It usually consist of text within a symbolic design. Conveys tradition, commitment, dignity.
Mascot
$500
Deliverables
- Concept x 2
- First concept - 2 business days (2)
- Sales Collateral design + $195
- Humans are attracted to faces, so this logo design style should convey a positive or trusting feeling. Unlike other styles, this can be effectively modified for holidays or events.
The Correct Steps to Brand your Business
Building a Brand.
Begins with building a relationship.
product packaging
Getting your idea ready to sell
Something you absolutely will not get with cheap logo design, is packaging concepts and product renderings. This not only saves thousands of dollars on prototyping, it ensures you get the best Logo Design for your long-term branding and marketing strategy.