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Source: Wikipedia Graphic Mark or Emblem
Creating a visually effective brand element includes complex tasks of which graphic design is only a small part. One of those task is ensuring your new logo design satisfies some simple, but important, criteria.
My logo design process continues with providing concepts based on how you completed my logo design questionnaire. If necessary I also provide packaging concepts and product renderings. All this 'extra' work ensures the best Logo Design fits into your long-term branding and marketing strategy.
"Hey Dale, how are ya?"
"Good morning Dave. How are you?"
"Excited to start your project. After looking over your logo design questionnaire, I thought it best to clarify some stuff."
"Yeah I couldn't answer some of those questions, this is my first time with something like this."
"No problem at all. So you specialize in television calibration, that's very cool. And you have the name, but what about a slogan - did you give that any more thought?"
"I didn't. But since you're the expert, I'm really hoping you have some suggestions."
"Well actually, I do..."
The most important step in any Logo Design process is questions!
These are taken from my online Logo Design questionnaire that goes a bit more in depth. Take your time answering the other questions because once completed, we have a 'blueprint' to help us move forward.
This is when we get down and dirty with that first concept.
While my ultimate goal is to create a visual design that will communicate your business brand, this first concept is just a best guess. Some clients understandably get frustrated, not realizing I am drawing in the dark until we get some creative juices flowing.
As a client, you let me know what font styles, colors and elements work for you, then I fine tune a revision for your review. If nothing works, I create another concept that affords us another round of presentation and feedback.
The final stage includes file types for Web and print usage, and a Logo Design Copyright Release. And if you cannot answer "Yes" to all of these, I did a really bad job: