Logo Design & Branding
Working with you from Start to Finish
Logotypes have been used to mark documents since 2300 BC!
Source: Wikipedia Graphic Mark or Emblem
Some Most Valuable Clients
Logo Design.
There's more to it than design
Logo Design is the first step in any business-building strategy because it forms the foundation for marketing every product and service.
Custom logo design using an Intuos Pro
Imagine giving your business card or brochure to a potential customer. Imagine the logo design on that sales collateral is generic clip-art. Now imagine the thoughts that potential customer might have after you're gone, specifically about how legitimate and trustworthy your company is.
The foundation of your brand is your logo. Your Website, packaging and sales collateral - all of which should integrate your logo - should communicate your brand. - Entrepreneur
Everything that represents your company, from sales collateral to a Website, will be branded with your logo design. My challenge as a graphic artist is to ensure my artwork not only embodies your company values, but is based on proven marketing principles.
- Memorable - unique enough to be easily recognized in an ocean of competition.
- Meaningful - improves the company's legitimacy by representing its values.
- Protectable - trademark and/or service mark ready.
- Adaptable - useful across all product/service categories.
While no one should expect you to write a big corporation check for Logo Design right out the gate, going cheap will surely give potential customers the impression you didn't put much effort into any other part of your business.
Custom logo design on women's T-shirt
Logo Design price
How much does it cost?
A non-tanbigle service like graphic design is difficult to quote without specifics. Guessing/forecasting the scope of work for this type of project can turn out really bad for both sides especially when a client has difficulty bridging the gap between how much they want to spend and how much they should spend for quality logo design.
With that in mind, listed below are three distint client types, the fees they should expect to pay and the level of graphic artist they can expect to hire.
If you're ready to find out exactly how much your logo design project will cost just ask - I'll send you a link to my logo design questionnaire so both of us understand the scope of what you need.
Low budget, hobby business
Small business
Corporate, Fortune 500
The cost of doing business...
- Logo making software: $10 - $75
- Logo template: $15 - $150
- Logo design contest: $25 - $200
This is the riskiest choice that offers no research or marketing, two key elements that ensure the design competes in a saturated market. The 'designer' may push for an approval, but it won't resonate with the client's target audience.
This pizza logo design with a really bad font choice probably took about 15 minutes to create and doesn't scale very well. It's from a logo contest where the client paid $35, the logo Website got $7, PayPal got $1.32, local taxes got $2.54 and the designer got $24.15. The food might be great, but this logo will have trouble attracting customers.
The cost of doing business...
- Offshore graphic artist: $50 - $200
- Beginner graphic artist: $100 - $400
- Experienced graphic artist: $300 - $3,000
Collaborating with a beginner or someone offshore typically means no recourse if they disappear, no phone conversations and no competitive research. I utilize a questionnaire, do research into your industry, and in most cases provide packaging concepts and marketing advice.
"La Bella" is a client project that is the perfect example of a logo design that 100% inspires visitors to open a door. It stands on its own as the mascot or banner, small or large, representing the business as reputable, clean and trustworthy.
The cost of doing business...
- Branding agency: $50,000 – $100,000
- Advertising agency: $100,000 - 1,000,000
Businesses in this range realize their logo has achieved brand recognition status - people trust it so much, it will sell anything it's attached to. And because their brand is so coveted, an entire team of graphic artist and marketing experts are assigned to every project.
Harely Davidson, HBO, Heineken and BET are registered logos of their respective companies.
Logotype
$150
Deliverables
- Concept x 2
- First concept - 3 business days (2)
- Sales Collateral design + $195
- Think Pepsi or Microsoft. The creativity for this logo design style is focused on the font. Brand recognition improves if associated with a catchy business name.
Emblem
$300
Deliverables
- Concept x 2
- First concept - 2 business day (2)
- Sales Collateral design + $195
- Also referred to as a seal or crest, this logo design style is probably the oldest. It usually consist of text within a symbolic design. Conveys tradition, commitment, dignity.
Mascot
$500
Deliverables
- Concept x 2
- First concept - 2 business days (2)
- Sales Collateral design + $195
- Humans are attracted to faces, so this logo design style should convey a positive or trusting feeling. Unlike other styles, this can be effectively modified for holidays or events.
The Correct Steps to Brand your Business
Building a Brand.
Begins with building a relationship.
product packaging
Getting your idea ready to sell
Something you absolutely will not get with cheap logo design, is packaging concepts and product renderings. This not only saves thousands of dollars on prototyping, it ensures you get the best Logo Design for your long-term branding and marketing strategy.