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Don't get a Website.
Your new logo design, which is the foundation for your branding and advertising, is done! You might be thinking about slapping it on business cards or brochures, but you need a professionally built Website before passing out marketing material. And as competition grows exponentially, you will lean on that Website more and more to tell potential customers, "Check out my stuff - it's better!"
If you're considering a DIY Website design or overused template, don't - both are pretty easy to spot and can quickly make your first impression with potential customers your last impression. My Website Design solutions are 100% unique so you stand out in a crowd of copycats.
This first and most important step helps me learn about your business and how a Website will support it. I'll also talk to you about domain name registration and Web hosting.
This is when you get to see proof-of-concept, which may be an illustration or a single-page version of the Website. Then tell me what you do and don't like.
During this step I build a functional Website, then let you interact with it as a visitor might.
I make adjustments based on your feedback, then we rinse and repeat.
This is the final step, deployment. Your new Website is live, and after a quick tutorial on how to add content, you can start selling some stuff!
Too busy to manage your Website content?
I'm here to help.
With features to significantly improve your Website's conversion rate
Get a performance-based Website, because page load time is just as important as displaying relevant content. Get a feature-rich Website, that is less likely to frustrate visitors and more likely to convert them into return customers.
A one-second delay in page load time has been shown to cause a 7 percent loss in conversion and 11 percent fewer page views. For a Website earning $50,000 a day, that adds up to more than $1 million in lost sales each year! - PR Newswire
Ever seen this advertised - "Need more than 4 pages? Get more pages starting at $100 ea..."
Beware of the Web designer who charges to add more pages to your Website!
My Web design solutions are database-driven, giving you the freedom of unlimited pages.
A contact form should be the backbone of your Website marketing strategy, but it won't generate solid sales leads if the layout is overwhelming.
Solution - a logic-based form that can get the answers you need, faster.
I'm not a Web host provider, but I have the knowledge to present you with sensible hosting choices (shared, VPS, private, etc.) and options (e-mail, storage, bandwidth, etc.) that will ensure a stable Website environment for years to come.
Today’s online shoppers have very high expectations of the customer experience, so it's critical not to present them with something clunky and frustrating.
I have experience building e-commerce Websites that help clients sell and manage a handful of items to tens of thousands with tools for inventory, sales tax, shipping rates, product variants and more.
Adding a map to your Website not only does the obvious; helps potential customers find your physical store, but adds legitimacy and becomes an attention-grabbing element on that page.
You just got a solid sales lead from your contact form, now what? Add that person to your newsletter subscription list!
Ask me about adding an e-mail marketing component to your Website - manage your list, send newsletters, all from your Website. No third-party app, no additional fees.
Adding a Google map, phone number and company info to your Website are great ways to start a reputation-building strategy. Another component that increases credibility is Testimonials, by showing potential customers how effective and reliable your products and services are.
As of 2018, non-responsive Websites are penalized by search engines, meaning they now rank far lower in search indexes. And this is why I build every Website as responsive so it appears correctly on any device; desktop, tablet or smartphone.
As mobile usage grows, this just makes sense.
Short answer: "how much" depends on so many factors, it should be impossible for anyone to declare in one sentence, "Your new Website will cost this much..." Seriously though, if you went car shopping and the sales person threw out a price immediately after introducing herself, you would be shocked.
Long answer: Let's talk about...
I can provide a fair quote once I have these answers.
Essentially, this is the time it takes your Web browser to request content from a remote Web server, that server to process your request, send that data to your Web browser to process the response, then fully render the page. An illustration might be more effective than fifty words:
Websites that typically have performance issues are those using a template - these mostly finished Websites are coded and designed by Website developers to appeal to a wide range of customers, then sold for $50 - $150 per Web address. Unfortunately, the code-bloat that makes the site so flexible and awesome looking has a nasty side-effect of significantly increasing page load times, some north of 20 seconds before fully loaded!
Search engines don't care how slick a Website looks. Fast page load times and relevant content ranks Websites higher in search results.
Nope, my quotes are detailed enough that you know exactly what you're paying for.
Regardless of who you hire or how their fee is structured, you will have to pay for at least three things to get your new Website online.
Be mindful of companies offering Website "packages." Ask for details, for example; is Web hosting on a shared system or private server? There's a huge performance difference (and cost), which may affect how your Website performs as features are added and it attracts more visitors.
Another consideration is ownership - I can make suggestions and guide you through the process of domain registration and sensible Web hosting plans, but only you should pay for these services. I receive my share of phone calls from the friend who let the ex-friend (business partner) pay for the domain registration. That ex-friend still has control of the domain.
"Free" anything is always tempting. But if your strategy is to convert a 'free' Website into an obscene amount of money, long term, here are several considerations...
If you are a small shop, keep in mind it's even more important to think outside the box, doing everything possible to make your Website unique. Free Website builders will give you every wiz-bang option to 'drag-n-drop' onto a page. Just don't go crazy with bouncing text and sliding images because you think that looks really cool - it might instead damage your credibility with visitors who see it as a goofy gimmick. Remember, this might be the first (or last) impression a visitor has about your whole business.
50% of new businesses fail in the first 5 years. You should do everything possible to stay off that list.
Absolutely! I offer Copywriting as a service, but would need to see your copy before providing a quote. This service includes grammar, sentence structure and readability improvements.
Ideally this is done in conjunction with Search Engine Optimization, to improve the readability and keyword density of your pages.