Serving Murrieta – Temecula – Riverside – Fallbrook – San Diego
.05 seconds, blink of the eye, snap of a finger...for visitors to form an opinion about your Website.
Source: Taylor & Francis You have 50 milliseconds
Don't get a Website.
Get an Awesome Website!
Your new logo design, which is the foundation for your branding and advertising, is done! You might be thinking about slapping it on business cards or brochures, but you need a professionally built Website before passing out marketing material. And as competition grows exponentially, you will lean on that Website more and more to tell potential customers, "Check out my stuff - it's better!"
Smart Web Design in 4-steps
This first and most important step helps me learn about your business and how a Website will support it. I'll also talk to you about domain name registration and Web hosting.
This is when you get to see proof-of-concept, which may be an illustration or a single-page version of the Website. Then tell me what you do and don't like.
During this step I build a functional Website, then let you interact with it as a visitor might.
I make adjustments based on your feedback, then we rinse and repeat.
This is the final step, deployment. Your new Website is live, and after a quick tutorial on how to add content, you can start selling some stuff!
Too busy to manage your Website content?
I'm here to help.
Delivering Super Fast page load times
With features to significantly improve your Website's conversion rate
A one-second delay in page load time has been shown to cause a 7 percent loss in conversion and 11 percent fewer page views. For a Website earning $50,000 a day, that adds up to more than $1 million in lost sales each year! - PR Newswire
Easy to Use
Ever seen this advertised - "Need more than 4 pages? Get more pages starting at $100 ea..."
Beware of the Web designer who charges to add more pages to your Website!
My Web design solutions are database-driven, giving you the freedom of unlimited pages.
A contact form should be the backbone of your Website marketing strategy, but it won't generate solid sales leads if the layout is overwhelming.
Solution - a logic-based form that can get the answers you need, faster.
I'm not a Web host provider, but I have the knowledge to present you with sensible hosting choices (shared, VPS, private, etc.) and options (e-mail, storage, bandwidth, etc.) that will ensure a stable Website environment for years to come.
Today’s online shoppers have very high expectations of the customer experience, so it's critical not to present them with something clunky and frustrating.
I have experience building e-commerce Websites that help clients sell and manage a handful of items to tens of thousands with tools for inventory, sales tax, shipping rates, product variants and more.
Adding a map to your Website not only does the obvious; helps potential customers find your physical store, but adds legitimacy and becomes an attention-grabbing element on that page.
You just got a solid sales lead from your contact form, now what? Add that person to your newsletter subscription list!
Ask me about adding an e-mail marketing component to your Website - manage your list, send newsletters, all from your Website. No third-party app, no additional fees.
Adding a Google map, phone number and company info to your Website are great ways to start a reputation-building strategy. Another component that increases credibility is Testimonials, by showing potential customers how effective and reliable your products and services are.
As of 2018, non-responsive Websites are penalized by search engines, meaning they now rank far lower in search indexes. And this is why I build every Website as responsive so it appears correctly on any device; desktop, tablet or smartphone.
As mobile usage grows, this just makes sense.
Web Design frequently asked questions
Short answer: "how much" depends on so many factors, it should be impossible for anyone to declare in one sentence, "Your new Website will cost this much..." Seriously though, if you went car shopping and the sales person threw out a price immediately after introducing herself, you would be shocked.
Long answer: Let's talk about...
- your company history, products, services and marketing strategy - those little bits of info that can help build credibility with potential customers.
- how you hope your new Website 'greets' visitors and guides them to your products and services.
- any graphic design, copywriting or content creation needs.
- the importance of people finding your Website, AKA search engine optimization.
- how you plan to tie your Website into marketing collateral (business cards, brochures, etc.) to build your brand awareness.
- what features your Website should have to generate solid sales leads.
I can provide a fair quote once I have these answers.
Essentially, this is the time it takes your Web browser to request content from a remote Web server, that server to process your request, send that data to your Web browser to process the response, then fully render the page. An illustration might be more effective than fifty words:
Websites that typically have performance issues are those using a template - these mostly finished Websites are coded and designed by Website developers to appeal to a wide range of customers, then sold for $50 - $150 per Web address (license). Unfortunately, the code-bloat that makes it so flexible and awesome looking has the nasty side-effect of significantly increasing page load times.
Search engines don't care how slick a Website looks. Fast page load times, responsiveness and relevant content ranks Websites higher in search results.
Nope, my quotes are detailed enough that you know exactly what you're paying for.
Regardless of who you hire or how their fee is structured, you will have to pay for at least three things to get your new Website online.
- Domain name registration - the address for your new Website, which can be registered for 1 - 10 years.
- Server for your Website files and your e-mail accounts, typically referred to as Website hosting. This is paid annually.
- Website development and design. Unless you got some mad coding skills, it's probably best to hire someone to code and design this 24/7 marketing tool. While Website 'D & D' is a one-time fee, many clients later ask for additional features and/or sign up for a Website Maintenance Plan.
Be mindful of companies offering Website "packages." Ask for details, for example; is Web hosting on a shared system or private server? There's a huge performance difference (and cost), which may affect how your Website performs as features are added and it attracts more visitors.
Another consideration is ownership - I can make suggestions and guide you through the process of domain registration and sensible Web hosting plans, but only you should pay for these services. I receive my share of phone calls from the friend who let the ex-friend (business partner) pay for the domain registration. That ex-friend still has control of the domain.
"Free" anything is always tempting, but focusing on a strategy of converting a 'free' Website into an obscene amount of money long term is gonna be a rough ride traveled...
- Most of the free Website services can only afford the free-model by hosting every Website on shared Web server. Bandwidth, which in a big way controls how fast your pages load, is understandably limited, and this just happens to be a test search engines use to rank (and penalize) Websites, free or otherwise.
- Be ready to pass out lots of business cards with your new Website address; "my-business-name.free-website-builder-name.com". Again, free isn't so much - these companies have to make money, and advertising through your Web address is a great tool to recoup their expenses.
- Be sure to read the really fine print before creating an account, especially if you are required to add a credit card - some plans will silently auto-bill every year when the "limited trial" expires.
- Changed your mind? Moving your content to a dedicated Web server may be difficult or impossible - rightfully no free Website builder wants you to leave, so an export feature may not be available. In that case you're stuck there, or expect to pay a Website developer several hundred dollars or more to migrate your data to a dedicated server.
- Nothing is free, including free Website builders, which make the bulk of their revenue through advertising - "free" actually means you become the product through a "built with XYZ Free Website..." banner at the top of your Website, your e-mail address, home address, phone number and Website address sold to advertisers, their banner ads appearing on your 'free' Website and more!
If you are a small shop, it's even more important to think outside the box, doing everything possible to make your Website unique. And even if free Website builders 'give' you access to every wiz-bang 'drag-n-drop' option, be careful not to damage your credibility with visitors who see all those moving parts as just goofy gimmicks. Remember, this might be the first (or last) impression a visitor has about your whole business.
50% of new businesses fail in the first 5 years. You should do everything possible to stay off that list.
Absolutely! I offer Copywriting as a service, but would need to see your copy before providing a quote. This service includes grammar, sentence structure and readability improvements.
Ideally this is done in conjunction with Search Engine Optimization, to improve the readability and keyword density of your pages.