Website Maintenance

Because your Website won't magically fix itself


Don't let this happen.
website maintenance murreita, temecula, riverside

3rd-party errors

One of many messages your Website may be sending visitors.

Almost every business owner appreciates having a Website. Some however create their Website using DIY tools, launch it and never look at it again - no updates, no opitmization, no security.

A Website that is not maintained on a regular basis, at least monthly, poses security and/or feature issues that impact a visitor's experience - something doesn't look right or work as expected, potential customers are not just going to a competitor's Website, they're less likely to return to your Website.

Why take that chance?

google map not loading

Meet your Website manager

Content Optimization, Security, Backups and more. 
website maintenance, murrieta, temecula, riverside, optimization


Google is one of many search engines that rank Websites based on several factors including page load time. Optimization is all about making your Website content as 'slim' as possible without sacrificing quality. This ensures faster page load times, helps your Website rank higher, and provides a seamless experience to even a mobile visitor.

Beware of people who advertise "Website maintenance Plans," but don't offer optimization services - probably because it's a technical and time-consuming task most Website owners would never know to ask for. Not only do I optimize your Website content, but I provide you with a comprehensive before/after report (upon request) so you can see the performance improvements.

website maintenance, murrieta, temecula, riverside, security


We secure our offices with locks, cameras, sometimes even with security guards. But we secure our Website, server and e-mail accounts with an "admin" user name and a "password" password. This is almost comical considering a Website built on a content management or e-commerce platform (WordPress, Joomla, Drupal, Magenta, etc.) is under brute-force-attack every minute. That's a fact.

Any rookie hacker can easily access your log-in page, and within seconds discover your account username, leaving the last part of the equation to a password bot. If someone sold you on 'hiding' your Website log-in page as a way to counter these attacks, this probably seemed cool until the page was rediscovered within hours.

Instead of gimmicks, I implement coding restrictions that deny access to sensitive files at the directory-level, which better hardens your Website and Web sever against snooping and hacking.

website maintenance, murrieta, temecula, riverside, security

Update & Backup

Website Updates - unless your Website was hand-coded with basic HTML, it was built on a framework that has a database back-end. That framework is essentially software in a constant state of update - every month the developers improve and add features, and correct holes that hackers exploited. And while these updates are a necessity, they may break something. This is just one instance when a good backup saves the day.

Website Backups - "the most expensive backup is the one you never do" making this alone worth the price of admission! All files and connected databases are copied to another location, at a preset time so if your content is accidentally deleted, the layout is broken or your Website is hacked, everything is restored within a few hours or less using the last good backup.

The alternative - rebuild from memory.




  • Website files & database backup (daily or weekly)
  • Code patches & updates (Website)




  • Website files & database backup (daily or weekly)
  • Code patches & updates (Website)
  • Code patches & updates (Web Server)
  • Optimize page content & code to improve load time (2 pages/month)
  • Optimize Website database (repair or purge out-of-date tables, remove transient data)
  • New page copywriting (2 pages/month)
  • Correct readability & grammar issues (2 pages/month)
  • Monitor admin log-in page access
  • Deny suspicious IP access attempts (brute-force attacks)
  • Harden file directories against hacking
  • Monitor Website file integrity
Plans are paid annually. Monthly fees reflect a 20% discount from a per-incident fee

Website Maintenance is important

  • For securing your Website, the center of your advertising universe.
  • For providing a better experience, even to mobile device visitors.
  • For ranking your Website higher on search engine result pages.
  • For restoring your Website after an accidental deletion or hack.
  • Because your Website gets more visits in a day than your store in a month.

Website Maintenance frequently asked questions

  • My secretary says her son knows HTML, why not hire him?

    HTML has significantly advanced since the days of being the only method to build a Web page. We now have almost as many coding 'flavors' as Baskin-Robbins; HTML5, PHP, CSS3, JavaScript, Ruby, Perl, and on and on. If your employee's son has the skills to WOW Web-savvy visitors with marketable content, rank your site higher in search results and harden the site and server against hack attempts, I say ride that train until it derails! If your Website or server crashes as a result, the fix may be days away and the cost may be significant.

    If you choose to simply ignore your Website, keep in mind there's no secret sauce - it will not magically update itself, thwart hackers or rank higher within search engine results. Someone has to manage and optimize content, someone has to update the codebase and someone has to keep the site and hosting environment secure.

    The answer to this question is essentially; how important is your business Website?

  • After you build my Website, why do I then need it maintained?

    Does your business have a delivery vehicle? Never change the oil, and a competitor will happily make those missed deliveries to your old customers.

    "Website Maintenance" isn't a gimmick - unless you have mad coding skills and can manage a Web server, it is essential to keeping your online presence profitable. Your Website is an advertising platform, and can generate more profit than any other type of marketing however software patches, updates, server upgrades are necessary to keep that Website functioning and secure.

    The purpose of Website Maintenance is to prevent...

    • Hacking - underground communities prey on Websites with out-dated frameworks to spread their message. The damage done to a business brand and credibility is sometimes permanent.
    • "Page not found" - this auto-generated message appears in place of a page the Web server can't find.
    • Search Engine blacklisting - the Website has been flagged by search engines as a security risk, most times because of a non-existent secure socket layer certificate (SSL). Sometimes because it was reported to contain malicious content (hacked).

    All of these issues can typically be corrected within hours instead of days or months.

    Still not convinced? Statistics prove that billions, not millions, of people have mobile access to the Web. If your Website is not properly maintained, chances increase every hour that your business loses potential customers to competitors. And without those customers, you're out of business.

  • So what exactly am I paying for?

    Website Maintenance has two components; "Maintain" and "Manage." Maintain covers the back-end security aspects of a Website, such as backups and code updates. Manage primarily covers content, which is the 'message' you want visitors to see.

    • Do you have pages with 'buy-me-now' advertising that is confusing due to grammatical and sentence structure issues? I provide professional copywriting that will establish your legitimacy and make page content easier-to-consume by Humans and search engines.
    • Every page of your Website should do something to convert a reader into a buyer. This typically happens through call-to-action messages. I provide eye-catching graphic design and slogans placed prominently to improve your product and service visibility.
    • Website framework and Web server updates now happen at least twice a month.
    • Was your Website hacked? I provide regular backups (scheduled daily, weekly or monthly) of all Website files and databases to ensure a full restore in under an hour.
    • And a lot more!

    Did you updates and security patches are rolled out to your Web server several times a month, and in most cases these require user input to install. Unless your Website is hosted on a shared system, the hosting company is not responsible for installing these updates.

    Choose the best Website Maintenance Plan for your budget and Website so you can get back to managing your employees and customers.

  • Why should I trust you to work on my Website?

    I know what it's like to hire someone based solely on what I'm told, or trusting someone only because they tell me they are a subject-matter expert.

    I earn a client's trust by maintaining some simple policies.

    • I don't use smoke and mirror techno-talk to give the impression a lot of work needs to be done. If you contact me with a problem, I will troubleshoot the issue usually within an hour.
    • Covered in my Privacy Policy, I do not store client log-in credentials. If you hire me to maintain your Website and Web server, I will ask you to create unique log-in credentials. When your Website Maintenance plan expires, I will remind you to delete my account so there's no confusion or finger-pointing if an issue later arises. As an overall rule, you should never share your Website or server log-in credentials with anyone except your Website hosting company - instead create another account with lower privilege settings.
    • No up-selling of other services. I fix the problem immediately and move on.

Let's talk

Right now is the best time for that (un) solvable problem or over-the-top idea
Contact Me
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram