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Sad fact; most Web designers don't test the performance of client Websites.
With a check-in-hand they deliver a 'finished' product, leaving the client to find out about negative search rankings caused by excessive page load times.
Surprisingly, the Website in this performance report belonged to a company providing among other services, "Web Design." This means they likely don't optimize client Websites either, which is a huge disservice to those clients.
Your Website is likely losing sales due to page content and server-side assets that were never optimized, which means longer page load times, which means visitors look elsewhere.
My verifiable 6-page report (PDF) goes beyond an initial 'glance' of how your Website is performing (desktop + mobile).
Give this report to your Web designer so they can see what's working, what's wrong and what needs to be fixed - basically everything they 'forgot' to do. If they still don't know how to improve your Website performance, hire me and I'll refund the report card fee!
If you want to know how your Website is performing without all the details, request a free performance report - this is a 1-page condensed version of the Report Card.
Contact your Web designer with this info and ask, "What exactly did I pay for?"
* Within 1 business day you will receive an invoice at the e-mail address you enter below. Once payment is received, I will generate a report for your Website home page, then call you to discuss my findings. After we have a 10-15 minute conversation I will immediately send you the full report - look it over, send it to your Web designer, and insist they fix your site.
Of course you could chose to simply ignore your Website. Just keep in mind, there's no secret sauce - it will not magically update itself, thwart hackers or help the site rank higher within search engine results. Someone has to manage text and optimize images that appear on a page, someone has to update the codebase and someone has to keep the site and hosting environment secure.
If your business relies on a delivery vehicle, how often do you schedule maintenance - every month, once a year or never? Not maintaining your Website is kind of like never changing the oil in that truck - when the engine seizes up, a competitor will happily make those missed deliveries to your old customers.
"Website Maintenance" is not a gimmick service. Unless you have some coding skills and can manage a Web server, this service is essential to keeping your online presence functioning. Your Website is a 24/7 billboard for your services and products, able to generate substantially more profit than any other type of advertising. Software patches, updates, even the occasional Web server upgrade keep a Website functioning and secure.
A 'set-it and forget-it' attitude will always result in grief and frustration.
All of these issues are mitigated on a managed Website. When an issue occurs, it is corrected within hours.
Still not convinced? Billions, not millions, of people have mobile access to the Web. If your Website is not properly maintained, chances are high you're losing valuable potential customers to your competitors. And without customers, you're out of business. How much is that worth?
Website Maintenance has two components; "Maintain" and "Manage." Maintain covers the back-end security aspects of a Website, such as backups and code updates. Manage primarily covers content, which is the 'message' you want visitors to see.
Did you know...software updates and security patches are rolled out to your Web server many times a year, and in most cases these require user input to complete. Your Web hosting company is not responsible for installing these updates.
Choose a Website Maintenance Plan below that best fits your budget and Website needs.
I know what it's like to hire someone based solely on what they tell me. Not being familiar with a subject, can make it difficult to gauge the validity of the person claiming to be a subject-matter expert.
I earn a client's trust by maintaining some simple policies.
You already manage other aspects of your business, so hiring someone to manage your Website is one of the best long-term decisions you can make.