Almost every business owner appreciates having a Website. Some however create their Website using DIY tools, launch it and never look at it again - no updates, no opitmization, no security.
A Website that is not maintained on a regular basis, at least monthly, poses security and/or feature issues that impact a visitor's experience - something doesn't look right or work as expected, potential customers are not just going to a competitor's Website, they're less likely to return to your Website.
Why take that chance?
Google is one of many search engines that rank Websites based on several factors including page load time. Optimization is all about making your Website content as 'slim' as possible without sacrificing quality. This ensures faster page load times, helps your Website rank higher, and provides a seamless experience to even a mobile visitor.
Beware of people who advertise "Website maintenance Plans," but don't offer optimization services - probably because it's a technical and time-consuming task most Website owners would never know to ask for. Not only do I optimize your Website content, but I provide you with a comprehensive before/after report (upon request) so you can see the performance improvements.
We secure our offices with locks, cameras, sometimes even with security guards. But we secure our Website, server and e-mail accounts with an "admin" user name and a "password" password. This is almost comical considering most Websites built on a content management or e-commerce platform (WordPress, Joomla, Drupal, Magenta, etc.) are under brute-force-attack every minute. That's a fact.
A rookie hacker can easily find your log-in page, seconds later discover your log-in username, then leave the last part of the equation to a password bot. If your Web designer sold you on 'hiding' your Website log-in page as a way to counter these attacks, that warm-n-fuzzy feeling was quickly replaced with frustration after the page was rediscovered an hour later.
Instead of gimmicks, I implement database and coding restrictions sensitive file access, which better hardens your Website and Web sever against snooping and hacking.
Website Updates - unless your Website was hand-coded with basic HTML, it was designed around a framework with a database back-end. And every month the developers of that framework improve and add features while plugging security holes that hackers exploited.
Website Backups - something you don't want to hear after the fact; "the most expensive backup is the one you forgot to do." A backup includes taking a 'snapshot' of all your site files and related databases at a preset time, then transfering it to another location. Your site is restored within an hour when you accidentally delete content, break the layout or get hacked. The alternative, rebuild everything from memory.
And contrary to popular belief, most Web host will not backup your site, for free.
If you choose to simply ignore your Website, keep in mind there's no secret sauce - it will not magically update itself, thwart hackers or rank higher within search engine results. Someone has to manage and optimize content, someone has to update the codebase and someone has to keep the site and hosting environment secure.
The answer to this question is essentially; how important is your business Website?
Does your business have a delivery vehicle? Never change the oil, and a competitor will happily make those missed deliveries to your old customers.
"Website Maintenance" isn't a gimmick - unless you have mad coding skills and can manage a Web server, it is essential to keeping your online presence profitable. Your Website is an advertising platform, and can generate more profit than any other type of marketing however software patches, updates, server upgrades are necessary to keep that Website functioning and secure.
The purpose of Website Maintenance is to prevent...
All of these issues can typically be corrected within hours instead of days or months.
Still not convinced? Statistics prove that billions, not millions, of people have mobile access to the Web. If your Website is not properly maintained, chances increase every hour that your business loses potential customers to competitors. And without those customers, you're out of business.
Website Maintenance has two components; "Maintain" and "Manage." Maintain covers the back-end security aspects of a Website, such as backups and code updates. Manage primarily covers content, which is the 'message' you want visitors to see.
Did you know...software updates and security patches are rolled out to your Web server several times a month, and in most cases these require user input to install. Unless your Website is hosted on a shared system, the hosting company is not responsible for installing these updates.
Choose the best Website Maintenance Plan for your budget and Website so you can get back to managing your employees and customers.
I know what it's like to hire someone based solely on what I'm told, or trusting someone only because they tell me they are a subject-matter expert.
I earn a client's trust by maintaining some simple policies.