Almost every business owner appreciates having a Website. Some however create a site using DIY tools, launch it and never look at it again - never updated, never secured.
If your Website is not maintained on a regular basis, at least monthly, the framework is already out of date - that's a fact. This in itself poses security and/or feature issues that undoubtedly impact a visitor's experience. Something doesn't look right or doesn't work as expected, your potential customers are not just going to a competitor's Website, they're now less inspired to return to yours.
Google is one of many search engines that rank Websites based on several factors including page load time. Optimization is all about making your Website content as 'slim' as possible without sacrificing quality. This ensures faster page load times, helps your Website rank higher, and provides a seamless experience to even a mobile visitor.
Beware of people who advertise "Website maintenance Plans," but don't offer optimization services - probably because it's a technical and time-consuming task most Website owners would never know to ask for. Not only do I optimize your Website content, but I provide you with a comprehensive before/after report (upon request) to see what you paid for.
We secure our offices with locks, cameras, even security guards, but secure our Website, server and e-mail accounts with an "admin" user name and a "0123456789" password. Almost comical considering a Website built on a content management or e-commerce platform (WordPress, Joomla, Drupal, Magenta, etc.) is under brute-force-attack every minute. That's a fact.
Any rookie hacker can easily access your log-in page, and within seconds discover your account username, leaving the last part of the equation to a password bot. If someone sold you on 'hiding' your Website log-in page as a way to counter these attacks, this probably seemed cool until the page was rediscovered within hours. Instead of gimmicks, I implement coding restrictions that deny access to sensitive files at the directory-level, which better hardens your Website and Web sever against snooping and hacking.
Website Updates - unless your Website was hand-coded with basic HTML, it was built on a framework that has a database back-end. That framework is essentially software in a constant state of update - every month the developers improve and add features, and correct holes that hackers exploited. And while these updates are a necessity, they may break something. This is just one instance when a good backup saves the day.
Website Backups - "the most expensive backup is the one you never do" making this alone worth the price of admission! All files and connected databases are copied to another location, at a preset time so if your content is accidentally deleted, the site layout is broken or the site is hacked, the entire Website can be restored to the last good backup within a few hours.
The alternative - rebuild from memory.
If you choose to simply ignore your Website, keep in mind there's no secret sauce - it will not magically update itself, thwart hackers or rank higher within search engine results. Someone has to manage and optimize content, someone has to update the codebase and someone has to keep the site and hosting environment secure.
The answer to this question is essentially; how important is your business Website?
If your business relies on a delivery vehicle, how often do you schedule maintenance - every month, once a year or never? Not maintaining your Website is kind of like never changing the oil in that truck - when the engine seizes up, a competitor will happily make those missed deliveries to your old customers.
"Website Maintenance" is not a gimmick service - unless you have mad coding skills and can manage a Web server, this is essential to keeping your online presence functioning AKA making money. Your Website is a 24/7 billboard for your services and products, able to generate substantially more profit than any other type of advertising, and software patches, updates, even the occasional Web server upgrade will keep your Website functioning and secure.
A Website Maintenance plan can prevent any of the following...
If any of these issue occur, they are typically corrected within hours instead of days or months.
Still not convinced? Statistics prove that billions, not millions, of people have mobile access to the Web. If your Website is not properly maintained, chances increase every day of losing potential customers to competitors. Without those customers, you're out of business. So how much is that worth?
Website Maintenance has two components; "Maintain" and "Manage." Maintain covers the back-end security aspects of a Website, such as backups and code updates. Manage primarily covers content, which is the 'message' you want visitors to see.
Did you know...software updates and security patches are rolled out to your Web server many times a year, and in most cases these require user input to install. Your Web hosting company is not responsible for installing these updates.
Choose the best Website Maintenance Plan for your budget and Website so you can get back to managing your employees and customers.
I know what it's like to hire someone based solely on what I'm told, or trusting someone only because they tell me they are a subject-matter expert.
I earn a client's trust by maintaining some simple policies.