Almost every business owner appreciates having a Website. Some however create their Website using DIY tools, launch it and never look at it again - no updates, no opitmization, no security.
A Website that is not maintained on a regular basis, at least monthly, poses security and/or feature issues that impact a visitor's experience - something doesn't look right or work as expected, potential customers are not just going to a competitor's Website, they're less likely to return to your Website.
Why take that chance?
Google is one of many search engines that rank Websites based on several factors including page load time. Optimization is all about making your Website content as 'slim' as possible without sacrificing quality. This ensures faster page load times, helps your Website rank higher, and provides a seamless experience to even a mobile visitor.
Beware of people who advertise "Website maintenance Plans," but don't offer optimization services - probably because it's a technical and time-consuming task most Website owners would never know to ask for. Not only do I optimize your Website content, but I provide you with a comprehensive before/after report (upon request) so you can see the performance improvements.
We secure our offices with locks, cameras, sometimes even with security guards. But we secure our Website, server and e-mail accounts with an "admin" user name and a "password" password. This is almost comical considering a Website built on a content management or e-commerce platform (WordPress, Joomla, Drupal, Magenta, etc.) is under brute-force-attack every minute. That's a fact.
Any rookie hacker can easily access your log-in page, and within seconds discover your account username, leaving the last part of the equation to a password bot. If someone sold you on 'hiding' your Website log-in page as a way to counter these attacks, this probably seemed cool until the page was rediscovered within hours.
Instead of gimmicks, I implement coding restrictions that deny access to sensitive files at the directory-level, which better hardens your Website and Web sever against snooping and hacking.
Website Updates - unless your Website was hand-coded with basic HTML, it was built on a framework that has a database back-end. That framework is essentially software in a constant state of update - every month the developers improve and add features, and correct holes that hackers exploited. And while these updates are a necessity, they may break something. This is just one instance when a good backup saves the day.
Website Backups - "the most expensive backup is the one you never do" making this alone worth the price of admission! All files and connected databases are copied to another location, at a preset time so if your content is accidentally deleted, the layout is broken or your Website is hacked, everything is restored within a few hours or less using the last good backup.
The alternative - rebuild from memory.
If you choose to simply ignore your Website, keep in mind there's no secret sauce - it will not magically update itself, thwart hackers or rank higher within search engine results. Someone has to manage and optimize content, someone has to update the codebase and someone has to keep the site and hosting environment secure.
The answer to this question is essentially; how important is your business Website?
Does your business have a delivery vehicle? Never change the oil, and a competitor will happily make those missed deliveries to your old customers.
"Website Maintenance" isn't a gimmick - unless you have mad coding skills and can manage a Web server, it is essential to keeping your online presence profitable. Your Website is an advertising platform, and can generate more profit than any other type of marketing however software patches, updates, server upgrades are necessary to keep that Website functioning and secure.
The purpose of Website Maintenance is to prevent...
All of these issues can typically be corrected within hours instead of days or months.
Still not convinced? Statistics prove that billions, not millions, of people have mobile access to the Web. If your Website is not properly maintained, chances increase every hour that your business loses potential customers to competitors. And without those customers, you're out of business.
Website Maintenance has two components; "Maintain" and "Manage." Maintain covers the back-end security aspects of a Website, such as backups and code updates. Manage primarily covers content, which is the 'message' you want visitors to see.
Did you know...software updates and security patches are rolled out to your Web server several times a month, and in most cases these require user input to install. Unless your Website is hosted on a shared system, the hosting company is not responsible for installing these updates.
Choose the best Website Maintenance Plan for your budget and Website so you can get back to managing your employees and customers.
I know what it's like to hire someone based solely on what I'm told, or trusting someone only because they tell me they are a subject-matter expert.
I earn a client's trust by maintaining some simple policies.