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Of course you could chose to simply ignore your Website. Just keep in mind, there's no secret sauce - it will not magically update itself, thwart hackers or help the site rank higher within search engine results. Someone has to manage text and optimize images that appear on a page, someone has to update the codebase and someone has to keep the site and hosting environment secure.
If your business relies on a delivery vehicle, how often do you schedule maintenance - every month, once a year or never? Not maintaining your Website is kind of like never changing the oil in that truck - when the engine seizes up, a competitor will happily make those missed deliveries to your old customers.
"Website Maintenance" is not a gimmick service - unless you have mad coding skills and can manage a Web server, this is essential to keeping your online presence functioning AKA making money. Your Website is a 24/7 billboard for your services and products, able to generate substantially more profit than any other type of advertising, and software patches, updates, even the occasional Web server upgrade will keep your Website functioning and secure.
A Website Maintenance plan can prevent any of the following...
If any of these issue occur, they are typically corrected within hours instead of days or months.
Still not convinced? Statistics prove that billions, not millions, of people have mobile access to the Web. If your Website is not properly maintained, chances increase every day of losing potential customers to competitors. Without those customers, you're out of business. So how much is that worth?
Website Maintenance has two components; "Maintain" and "Manage." Maintain covers the back-end security aspects of a Website, such as backups and code updates. Manage primarily covers content, which is the 'message' you want visitors to see.
Did you know...software updates and security patches are rolled out to your Web server many times a year, and in most cases these require user input to install. Your Web hosting company is not responsible for installing these updates.
Choose the best Website Maintenance Plan for your budget and Website so you can get back to managing your employees and customers.
I know what it's like to hire someone based solely on what I'm told, or trusting someone only because they tell me they are a subject-matter expert.
I earn a client's trust by maintaining some simple policies.