Website Maintenance

Because your Website won't magically fix itself

YOU DEPEND ON YOUR WEBSITE

Don't let this happen.
website maintenance murreita, temecula, riverside

3rd-party errors

One of many messages your Website may be sending visitors.

Almost every business owner appreciates having a Website. Some however create their Website using DIY tools, launch it and never look at it again - no updates, no opitmization, no security.

A Website that is not maintained on a regular basis, at least monthly, poses security and/or feature issues that impact a visitor's experience - something doesn't look right or work as expected, potential customers are not just going to a competitor's Website, they're less likely to return to your Website.

Why take that chance?

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Meet your Website manager

Content Optimization, Security, Backups and more. 
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Optimization

Google is one of many search engines that rank Websites based on several factors including page load time. Optimization is all about making your Website content as 'slim' as possible without sacrificing quality. This ensures faster page load times, helps your Website rank higher, and provides a seamless experience to even a mobile visitor.

Beware of people who advertise "Website maintenance Plans," but don't offer optimization services - probably because it's a technical and time-consuming task most Website owners would never know to ask for. Not only do I optimize your Website content, but I provide you with a comprehensive before/after report (upon request) so you can see the performance improvements.

website maintenance, murrieta, temecula, riverside, security

Security

We secure our offices with locks, cameras, sometimes even with security guards. But we secure our Website, server and e-mail accounts with an "admin" user name and a "password" password. This is almost comical considering most Websites built on a content management or e-commerce platform (WordPress, Joomla, Drupal, Magenta, etc.) are under brute-force-attack every minute. That's a fact.

A rookie hacker can easily find your log-in page, seconds later discover your log-in username, then leave the last part of the equation to a password bot. If your Web designer sold you on 'hiding' your Website log-in page as a way to counter these attacks, that warm-n-fuzzy feeling was quickly replaced with frustration after the page was rediscovered an hour later.

Instead of gimmicks, I implement database and coding restrictions sensitive file access, which better hardens your Website and Web sever against snooping and hacking.

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Update & Backup

Website Updates - unless your Website was hand-coded with basic HTML, it was designed around a framework with a database back-end. And every month the developers of that framework improve and add features while plugging security holes that hackers exploited.

Website Backups - something you don't want to hear after the fact; "the most expensive backup is the one you forgot to do." A backup includes taking a 'snapshot' of all your site files and related databases at a preset time, then transfering it to another location. Your site is restored within an hour when you accidentally delete content, break the layout or get hacked. The alternative, rebuild everything from memory.

And contrary to popular belief, most Web host will not backup your site, for free.

Basic

Maintain

$75/month

  • Backup (daily or weekly)
  • Updates (Website)

Complete

Manage

$190/month

  • Backup (daily or weekly)
  • Updates (Website)
  • Updates (Web Server)
  • Optimize content & code to improve load time (2 pg/month)
  • Optimize Website database (repair/purge out-of-date tables, remove transient data)
  • New page copywriting (2 pg/month)
  • Correct readability & grammar issues (2 pg/month)
  • Monitor admin log-in page access
  • Deny suspicious IP access attempts (brute-force attacks)
  • Harden file directories against hacking
  • Monitor Website file integrity
Plans are paid annually. Monthly fees reflect a 20% discount from a per-incident fee

Website Maintenance is important

  • For securing your Website, the center of your advertising universe.
  • For providing a better experience, even to mobile device visitors.
  • For ranking your Website higher on search engine result pages.
  • For restoring your Website after an accidental deletion or hack.
  • Because your Website gets more visits in a day than your store in a month.

Website Maintenance frequently asked questions

  • My secretary says her son knows HTML, why not hire him?

    HTML has significantly advanced since the days of being the only method to build a Web page. We now have almost as many coding 'flavors' as Baskin-Robbins; HTML5, PHP, CSS3, JavaScript, Ruby, Perl, and on and on. If your employee's son has the skills to WOW Web-savvy visitors with marketable content, rank your site higher in search results and harden the site and server against hack attempts, I say ride that train until it derails! If your Website or server crashes as a result, the fix may be days away and the cost may be significant.

    If you choose to simply ignore your Website, keep in mind there's no secret sauce - it will not magically update itself, thwart hackers or rank higher within search engine results. Someone has to manage and optimize content, someone has to update the codebase and someone has to keep the site and hosting environment secure.

    The answer to this question is essentially; how important is your business Website?

  • After you build my Website, why do I then need it maintained?

    Does your business have a delivery vehicle? Never change the oil, and a competitor will happily make those missed deliveries to your old customers.

    "Website Maintenance" isn't a gimmick - unless you have mad coding skills and can manage a Web server, it is essential to keeping your online presence profitable. Your Website is an advertising platform, and can generate more profit than any other type of marketing however software patches, updates, server upgrades are necessary to keep that Website functioning and secure.

    The purpose of Website Maintenance is to prevent...

    • Hacking - underground communities prey on Websites with out-dated frameworks to spread their message. The damage done to a business brand and credibility is sometimes permanent.
    • "Page not found" - this auto-generated message appears in place of a page the Web server can't find.
    • Search Engine blacklisting - the Website has been flagged by search engines as a security risk, most times because of a non-existent secure socket layer certificate (SSL). Sometimes because it was reported to contain malicious content (hacked).

    All of these issues can typically be corrected within hours instead of days or months.

    Still not convinced? Statistics prove that billions, not millions, of people have mobile access to the Web. If your Website is not properly maintained, chances increase every hour that your business loses potential customers to competitors. And without those customers, you're out of business.

  • So what exactly am I paying for?

    Website Maintenance has two components; "Maintain" and "Manage." Maintain covers the back-end security aspects of a Website, such as backups and code updates. Manage primarily covers content, which is the 'message' you want visitors to see.

    • Do you have pages with 'buy-me-now' advertising that is confusing due to grammatical and sentence structure issues? I provide professional copywriting that will establish your legitimacy and make page content easier-to-consume by Humans and search engines.
    • Every page of your Website should do something to convert a reader into a buyer. This typically happens through call-to-action messages. I provide eye-catching graphic design and slogans placed prominently to improve your product and service visibility.
    • Website framework and Web server updates now happen at least twice a month.
    • Was your Website hacked? I provide regular backups (scheduled daily, weekly or monthly) of all Website files and databases to ensure a full restore in under an hour.
    • And a lot more!

    Did you know...software updates and security patches are rolled out to your Web server several times a month, and in most cases these require user input to install. Unless your Website is hosted on a shared system, the hosting company is not responsible for installing these updates.

    Choose the best Website Maintenance Plan for your budget and Website so you can get back to managing your employees and customers.

  • Why should I trust you to work on my Website?

    I know what it's like to hire someone based solely on what I'm told, or trusting someone only because they tell me they are a subject-matter expert.

    I earn a client's trust by maintaining some simple policies.

    • I don't use smoke and mirror techno-talk to give the impression a lot of work needs to be done. If you contact me with a problem, I will troubleshoot the issue usually within an hour.
    • Covered in my Privacy Policy, I do not store client log-in credentials. If you hire me to maintain your Website and Web server, I will ask you to create unique log-in credentials. When your Website Maintenance plan expires, I will remind you to delete my account so there's no confusion or finger-pointing if an issue later arises. As an overall rule, you should never share your Website or server log-in credentials with anyone except your Website hosting company - instead create another account with lower privilege settings.
    • No up-selling of other services. I fix the problem immediately and move on.

Let's talk

Right now is the best time for that (un) solvable problem or over-the-top idea
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